Healthcare marketing grounded in industry experience

At Healthtech Marketing Solutions, we provide specialist healthcare marketing across medical devices, pharmaceuticals and healthcare services.

How Healthtech Marketing Solutions started

Healthtech Marketing Solutions is a specialist healthcare marketing agency, founded in Sydney in 2023 by Kate Leeson after 16 years in medical device and pharmaceutical sales, marketing, product management and commercial education. Kate saw that healthcare brands needed a marketing partner who truly understood the industry, their customers and patient needs, not just an agency reading a brief, so she built one. Today our team brings over 55 years of combined healthcare experience, with head offices in Sydney, Australia and Wyoming, USA, and project reach across the globe. We work exclusively in healthcare, so every strategy, campaign and piece of content is shaped by people who understand regulatory pressure, clinical audiences and what it takes to earn trust.

Three colleagues seated around a table reviewing a project together

How we manage projects

  1. Strategy & planning

    We start by understanding your business, your audience, and your goals, so every recommendation fits your situation instead of a generic template.

  2. Audience & market research

    We work out exactly who you need to reach, such as clinicians, patients, buyers, or referrers, and how each group makes decisions.

  3. Creative & content development

    Our team builds the brand, website, campaign, or content itself, keeping it compliant and consistent with who you are.

  4. Launch & optimization

    Work goes live, then gets refined based on KPI and sales metrics.

  5. Reporting & insight

    You get clear, honest reporting on what's working, what isn't, and our recommendations to improve.

Meet the team

Kate Leeson

Founder & Managing Director

Kate has over 16 years of experience in the MedTech industry. She has worked with some of the largest global MedTech companies and innovative startups driving digital healthcare advancements. Her expertise spans sales, commercial education, product management, and marketing. Recognizing gaps between MedTech market needs and traditional agency capabilities, Kate founded Healthtech Marketing Solutions in 2023, and it now serves clients across North America, Europe, and Asia Pacific. Her mission is to enhance MedTech brands to meet customer needs and deliver improved healthcare.

Kate Leeson

Boby Vendramin

Director of Digital Enablement

Boby brings 15+ years of expertise in digital strategy and project leadership, managing impactful web development projects with a focus on quality, timeliness, and budgets. As a professor, he teaches SEO, customer journey strategies, and marketing innovation. His career includes roles in sales, marketing consulting, client success, and creative design. Passionate about leveraging technology for impactful results, Boby shares insights to drive innovation and success.

Boby Vendramin

Paulina Armel

Project Delivery & Client Success

Paulina has spent her entire career working in healthcare across research, MedTech marketing, and R&D project management. Her background enables her to speak the language of both healthcare providers and tech teams, making her uniquely positioned to craft marketing campaigns that resonate, educate, and drive adoption. Paulina leads all projects in North America, ensuring clients and their customers receive deliverables within scope, budget, and timelines. Her focus is on ensuring both our clients and their customers receive outcomes and value.

Paulina Armel

Norvan Vogt

Digital Strategy & Technology Consultant

With over 27 years of experience in information technology and enterprise digital delivery, Norvan brings extensive expertise in technology strategy, program management, and digital transformation. His experience leading complex IT initiatives provides valuable insight into how healthcare organizations can align technology, processes, and business objectives to deliver better outcomes.

Norvan Vogt

Freya Dwyer

Pharmaceutical Account Manager

Freya is a pharmaceutical consultant with extensive experience in the pharmaceutical and cannabis industries. She has a proven track record of translating complex research into practical insights, simplifying the prescribing process for clinicians, and developing marketing strategies that align with both patient and business needs. With expertise in medical education, sales strategy, and stakeholder engagement, Freya empowers businesses to navigate the evolving pharmaceutical industry to build trust with healthcare professionals, and position their products for long-term success.

Freya Dwyer

Jay Cox

Technical Director of 3D design and virtual reality

Jay has more than 25 years experience creating 2D and 3D animation, virtual reality, augmented reality, 360° video and interactive web applications. Having delivered many projects in the health sector, he specializes in turning complex information into clear, engaging content that helps people understand and connect with ideas.

Jay Cox

Trixie Desengaño

Social Media Manager

Trixie specializes in social media management, content strategy, and visual design across healthcare, child development, and pet care. She manages campaigns from planning through engagement, ensuring alignment with brand goals and audience connection. Skilled in graphic design and brand storytelling, she creates visually compelling content that drives engagement and conversions. Passionate about combining creativity with strategy, Trixie helps businesses grow and thrive in today’s fast-paced digital world.

Trixie Desengaño

Iqra Jamal

SEO Specialist & Copywriter

Iqra has over 6 years of experience in SEO, copywriting, and digital marketing, working with US-based agencies and international clients. Her expertise spans SEO strategy, content marketing, technical SEO, local SEO, and website optimization. She has helped businesses across industries improve search visibility, attract qualified traffic, and generate leads. Passionate about combining data-driven strategies with engaging content, Iqra helps businesses strengthen their online presence and achieve sustainable growth.

Iqra Jamal

Nasim Rahman

UI/UX Designer & Web Developer

Nasim is a UI/UX and web developer with 8+ years of experience designing and building websites for brands across different industries. His work covers everything from user research and interface design to development, optimization, and ongoing site care. He believes good design isn’t just how it looks – it’s how easily someone finds what they came for. Nasim combines a designer’s eye with a developer’s discipline, delivering sites that are visually strong, mobile-friendly, and built to grow with the business.

Nasim Rahman

Local service, global reach

World map showing Healthtech Marketing Solutions head offices in Wyoming, United States of America, and Sydney, Australia (Asia Pacific)

What our clients say

Coralie Brandon

Metabolic Lead Australia
Johnson & Johnson

The team at Healthtech Marketing Solutions were easy and fast to work with. Because of their experience in the Medtech Industry they knew exactly what I needed and made my life easy. The resources they created were on strategy and brand and have been well received by the sales team. I would highly recommend them for strategic content creation.

Coralie Brandon, Metabolic Lead Australia Johnson & Johnson

Malcolm Laurie

Chief Commercial Officer
apoQlar Medical

Healthtech Marketing Solutions pulled together a smart strategy to help us better understand our customer’s needs. Implementing surgical focus groups, product usability sessions, and a thoughtful approach to product management helped us to build better products.

Malcolm Laurie, Chief Commercial Officer apoQlar Medical

Ros Harcourt

Business Unit Manager
Johnson & Johnson

Kate has a unique combination of experience and consolidates all of this into robust plans which are executed with absolute precision & skill because they have been built with a lens of each function.

Ros Harcourt, Business Unit Manager Johnson & Johnson

Phil Bird

Director of Commercial Capabilities Asia Pacific
Medtronic

Kate’s attention to detail and deep understanding of adult learning principles saw her revolutionize our product and sales skills programs. She delivers gold standard training programs with exceptional outcomes.

Phil Bird, Director of Commercial Capabilities Asia Pacific Medtronic

Trusted by our clients to deliver impactful solutions that drive growth and build lasting connections.

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